With over 500 million tickets sold each year, Ticketmaster is dedicated to connecting fans around the globe to their favorite teams, artists, and events — helping create memories that will last a lifetime.
After 40 years of continuous innovation and technology advancements, Ticketmaster faced hundreds of software systems and components that interacted with each other in different ways and added tons of friction to software development. In an effort to migrate to a microservices architecture as part of a DevOps transformation, Ticketmaster chose Confluent and Apache Kafka to centralize data from all of its systems and enable even faster innovation.
In addition, Ticketmaster is incorporating machine learning to prioritize ordinary customers over users who fraudulently abuse the system by getting priority access to tickets and then reselling them at a higher price. Having a holistic view of all customer activity has enabled Ticketmaster to build machine learning models that combat this type of abuse and react quickly when the malicious users change their strategy.
Hundreds of software components needed to be centralized in order to reduce development friction and unlock more opportunities for innovation.
Confluent Platform is the one place that data flows through with abstraction and protection from single points of failure.
AO.com Delivers a Hyper-Personalized Retail Experience for Its Customers with Confluent.
Erfahren Sie, wie ein führender Anbieter von cloud-basierten Personal- und Finanzlösungen vor Kurzem eine Initiative gestartet hat, um die interne Unternehmensorganisation auf gleiche Höhe mit seiner digitalen Strategie zu bringen.